9 September 2022


Humane News

Sam Sheffer joins Humane as Head of New Media.

Humane is pleased to announce that Sam Sheffer, a multi-platform content creator, producer, YouTuber and technologist has joined Humane as its Head of New Media.

Sam got his professional start in tech media at age 19 with Engadget, where he rose from intern to contributing editor in two years. After Engadget, he spent four years building out The Verge’s social media and emerging platforms presence, growing multiple accounts to over one million followers. In 2015, Sam joined Mashable to lead its Snapchat Discover efforts and create video content for YouTube, Facebook Live, and Instagram. Before joining Humane, Sam created content independently, amassing a combined 1M followers across Twitter, Instagram, YouTube, and TikTok, and now creates content independently, full-time, for his audience. He has a deep passion for technology, music, sneakers, and streetwear.

Sam Sheffer said “I first discovered Humane in late 2020 and immediately felt this company was special. The name, the branding, the ethos, it invoked a sense of intrigue which has only strengthened in the two years since. Humane has an extraordinary roster of talent and I’m thrilled to be joining them on their mission: to build great technology that is born from good intentions and redefines what it means to be connected.”

In this new role, Sam will oversee efforts to reimagine the ever changing landscape of new media, with a focus on how Humane will engage its very dynamic and growing community of supporters and ensuing customers. Sam is an accomplished creator of community with nearly 14 years of technology focused narratives and coverage in the digital media space.

Imran Chaudhri, Humane’s Co-founder, Chairman and President said “Sam’s passion for consumer technology is unparalleled. He has an innate sense of what matters to our growing community of supporters and understands that they are looking for something different. Being able to speak to our community directly excites all of us at Humane and we’re confident that Sam’s expertise will be the driving force”.

Bethany Bongiorno, Humane’s Co-founder & CEO said “There is no better person than Sam to help develop and amplify the voice of our community to make sure we get it right. Because in the end, we are building for all of us.”

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